Effective Date: July 13, 2026
This Privacy Policy describes how Richard Lei, REALTOR® (California DRE License #01299048), operating under Security Pacific Real Estate Brokerage (California DRE License #00822582), located at 2300 Henry Ave, Pinole, CA 94564 ("we," "us," or "our"), collects, uses, and protects information submitted through richardlei88.com (the "Site").
Information We Collect
Information you provide directly: Contact information (name, email address, mobile phone number); Property information (property address, bedrooms, bathrooms, approximate square footage, and your selling or buying timeline); Search preferences (cities of interest, price range, and property criteria you submit through our forms); and any message you send us through the Site.
Information collected automatically: IP address, browser type, device type, pages visited, and the date and time of your visit; and standard analytics data collected through cookies or similar technologies.
How We Use Your Information
We use the information you provide to prepare and deliver the home valuation or listing information you requested; respond to your inquiries and schedule appointments you request; send you text messages and emails that you have expressly consented to receive (see Section 3); maintain records of consent as required by law; and comply with legal, regulatory, and licensing obligations. We do not sell your personal information.
Text Messaging (SMS) Program Disclosure
By checking the SMS consent box on our forms, you expressly consent to receive text messages from Richard Lei, Security Pacific Real Estate Brokerage, at the mobile number you provide, regarding your home valuation request, property listings, appointment scheduling, and East Bay real estate information. Message frequency varies based on your inquiry and preferences. Message and data rates may apply. Reply STOP at any time to opt out; after you send STOP, we will send one final message confirming your opt-out, and you will receive no further messages unless you re-subscribe. Reply HELP for help, or contact us at [email protected] or (510) 508-2888. Consent to receive text messages is not a condition of purchasing any property, good, or service. Opt-out requests are honored promptly. We maintain auditable records of your consent, including the date, time, and the consent language presented to you.
Mobile Information Sharing — SMS Consent Protection
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All text messaging originator opt-in data and consent will not be shared with any third parties, excluding service providers acting on our behalf solely to deliver the messages you have consented to receive (for example, our customer relationship management and message-delivery platform). Those providers may not use your information for any other purpose.
How We Share Information
We share personal information only: with service providers who operate our website, CRM, calendar, and messaging systems on our behalf, and only as necessary to provide our services to you; with Security Pacific Real Estate Brokerage as required in connection with a real estate transaction or by California Department of Real Estate regulations; when required by law, subpoena, or other legal process; and to protect our rights, safety, or property, or that of others. We never sell, rent, or trade your personal information, and Section 4 applies to all mobile opt-in data without exception for marketing purposes.
Data Retention and Consent Records
We retain contact records, consent records (including timestamp, IP address, and the exact consent language displayed), and communication logs for as long as necessary to serve you and to satisfy legal, regulatory, and audit requirements applicable to licensed real estate professionals in California.
Cookies and Analytics
The Site may use cookies and standard analytics tools to understand Site usage and improve our services. You can disable cookies in your browser settings; the Site will remain usable.
Your California Privacy Rights
California residents may request: (a) disclosure of the categories and specific pieces of personal information we have collected about you; (b) deletion of your personal information, subject to legal retention requirements; and (c) correction of inaccurate personal information. To submit a request, email [email protected] or call (510) 508-2888. We will not discriminate against you for exercising these rights.
Children's Privacy
The Site is intended for adults and is not directed to anyone under 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, contact us and we will delete it.
Security
We use commercially reasonable safeguards to protect your information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. The Effective Date at the top reflects the latest revision. Material changes to the SMS program disclosures will be communicated as required by carrier and legal requirements.
Contact
Richard Lei, REALTOR® — DRE #01299048. Security Pacific Real Estate Brokerage — DRE #00822582. 2300 Henry Ave, Pinole, CA 94564. [email protected] · (510) 983-8293.